Improving user experiences, UI design, system performance, and cloud architecture for Cataboom's self-serve SaaS gamification platform.
Cataboom Technologies, a leading gamification marketing agency from Dallas, TX, has launched a go-to-market strategy to transition its branding services into a self-serve SaaS platform that enables businesses to create gamified experiences like sweepstakes and quizzes. Fortune 100 companies like T-Mobile, Starbucks, and Dell trust Cataboom's platform for its capability to deliver tailored gamification solutions for target audiences.
Cataboom wanted to allow clients to create promotion campaigns and customize games directly on the platform. To implement this strategy, Cataboom needed to refine the development process and scale up its product team. They identified several areas requiring immediate attention to support their GTM strategy.
Clients faced challenges in setting up campaigns independently and often had to request assistance from customer service to get everything ready.
The platform's performance and reliability were affected by outdated architecture and insufficient testing procedures.
The existing product team experienced limitations in their software development and testing capabilities.
There was a lack of clear project scope definition and planning processes aligned with Cataboom's GTM strategy.
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