Case study

Elixir ERP for Beauty Business

Freshcode revamped a US beauty services business by developing a multi-tenant ERP system with Elixir/Phoenix, replacing legacy PHP software. This modernization improved business analytics and reporting for 1,000 franchises and reduced operational expenses by 35%.

Country:

United States

Industry:

Beauty & Wellness

Platform:

Web

Technology:

Phoenix, Oban, Apache Kafka, SingleStore

Legacy System

Modernization

Challenge

The client encountered various obstacles with their legacy system that hampered the operations across an expansive franchise network.

Client issues

System Complexity

Overseeing a multi-tenant architecture for numerous locations was notably burdensome, demanding significant effort and time to ensure smooth operations across the expansive network.

Legacy Analytics

The legacy PHP system limited real-time analytics, causing scheduling issues and inaccuracies for guest walk-ins and client appointments.

Inefficient Reporting

Compiling network-wide reports was a manual process fraught with errors, making it unreliable and inefficient.

Solution

Freshcode deployed a full-stack solution utilizing Elixir/Phoenix and associated tools.

Implementation

New Reporting Module

Utilizing Elixir and Phoenix for the core development, this module integrates Ecto, Oban, and Broadway for data management, background processing, and handling high-volume data, streamlining operations and cutting costs.

Migration Strategy

Testing against the PHP "gold standard" for reporting accuracy, ensuring a seamless shift to the new Phoenix module, with attention to maintaining data integrity and operational continuity

Real-Time Data Processing

Custom MySQL binlog row replication and Kafka enabled real-time data analytics across numerous database instances.

Lambda Architecture

Combining rapid in-memory analytics with SingleStore, this approach ensured seamless report management and scalability.

Freshcode Achievements

Advanced Data
Management

Introducing low-latency analytics significantly improved large-scale data management, enabling faster and more accurate business insights.

60 Minutes

Reduced data latency from 24 hours to just 1 hour

Cost-Effective
Server Setup

A new, more economical columnar data storage solution was implemented, simplifying franchise management.

5x Optimized

Downsized from 20 to 4 AWS servers for DB and ETL

Seamless
Migration

The migration to the new Elixir ERP was executed flawlessly, maintaining data integrity and without disrupting daily operations.

Zero Downtime

Ensured uninterrupted operations during system migration

Client Advantages with the New ERP

Central
Management

Franchise owners can now remotely manage multiple locations and swiftly update prices, services, and other settings across all stores.

Tailored
Reporting

The system generates customized reports through easy search and filtering options, providing detailed insights into clients, memberships, locations, and personnel.

Online
Booking

The new ERP streamlined online booking, reducing no-shows, optimizing walk-in management, and maximizing staff efficiency.

Cut Operational Costs by 35%

Results

A state-of-the-art, low-latency analytics solution that enhanced large-scale data management.

A cost-effective data storage solution that simplified franchise management and upgrades.

A seamless transition to the new system, maintaining data integrity and ensuring the accuracy of business insights.

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